Rolex Datejust 31mm, Blue Floral Dial, Fluted, Jubilee, Steel (2024). Model 278274-0036

Datejust 31, Fluted Bezel, Jubilee Bracelet in white gold & steel features an azzurro-blue floral-motif, diamond-set dial. Model 278274-0036
New and Unworn, Full Set, Box and Card, 2024.

Azzurro-blue dial - Floral motif.
The floral-motif dials combine three different finishes – sunray, matt and grained.
High-technology finishing techniques were required to create this motif, a shining example of refined dial-making expertise. The textural effects are further enhanced by 24 diamonds of varying sizes, which illuminate the centre of each flower.

Fluted bezel - A Rolex signature.
The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch.
It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

White Rolesor - A meeting of two metals.
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties.
A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

The Jubilee bracelet - Supple and comfortable.
The design, development and production of Rolex bracelets and clasps, as well as the stringent tests they face, involve advanced high technology.
And, as with all the components of the watch, aesthetic controls by the human eye guarantee impeccable beauty. The Jubilee, a supple and comfortable five-piece link metal bracelet, was designed and made especially for the launch of the Oyster Perpetual Datejust in 1945.